Marketing Capsul For SBI Associate CLERKS

Marketing Management 1

Question 1

1. The target set for a fixed period for any sales executive is called as -     

A. Sales territory

B. Activity quota

C. Sales margin

D. Sales quota

Question 2

Which of the following is an example for product attribute?     

A. Product design

B. Product packaging

C. Brand

D. Brand equity

Question 3

The type of market where single seller dominates the entire market is referred to as —     

A. Perfect

B. Imperfect

C. Local

D. Global

Question 4

When the company has its goods sold in as many retail outlets as possible, the distribution is called —    

A. Selective

B. Exclusive

C. Open

D. Intensive

Question 5

When a prospect has been identified, it is called as _______________ and is the 1st stage in personal selling process     

A. Lead evaluation

B. Buyer analysis

C. Order generation

D. Lead generation

Question 6

Identify true and false statement —A. Incorrectly positioned product helps the brandB. Brands last for a longer period in market    

A. A-true, B-false

B. A-false, B-true

C. A-true, B-true

D. A-false, B-false

Question 7

Identify the Economic indicators among the following —    

A. Migration and geographical distribution

B. Age and Marital status

C. Working women and their income

D. Education and occupation

Question 8

The first and second stage in the Adoption process is —    

A. Awareness and Trial

B. Awareness and Interest

C. Interest and Trial

D. Trial and Adoption

Question 9

Select the true and false statements —A. Computer systems form the nerve centre of MISB. MIS forms the nerve centre of company’s marketing function   

A. A-true, B-false

B. A-true, B-true

C. A-false, B-true

D. A-false, B-false

Question 10

Whether to continue with the existing supplier or search for a new vendor is determined in this particular stage of Organisational Buying process —    

A. Problem recognition

B. Proposal solicitation

C. Performance review

D. Supplier search

Question 11

Identify the true and false statements - A. Controlling domestic markets is easier than controlling International markets. B. A company cannot be regarded as International if it operates only in one foreign market.     

A. A is true, B is false

B. A is false, B is true

C. A and B is true

D. A and B is false

Question 12

Following factors make rural marketing different from urban markets EXCEPT -    

A. Consumer segment

B. Geographical distance

C. Literacy levels

D. Mobility of people

Question 13

Example for Captive product pricing when the product offered is Adidas sports shoes —   

A. Trekking shoes for Rs. 600

B. Socks for Rs.200

C. Discount of Rs.500 for exchange of old shoes

D. Coupon for Rs. 300 for next purchase

Question 14

The differences between a good and service is —    

A. Good is intangible, service is tangible

B. Good is inventoried, service is preserved

C. Goods and services have no difference

D. Good can be touched, service is felt

Question 15

From the characteristics of questionnaires given below, find the ODD one —    

A. It has primary data

B. It has logical sequence

C. It is specific

D. It is flexible

Question 16

Identify the criteria to select a brand name among the following —    

A. Evaluative

B. Exchangeable

C. Easy handling

D. Easy recognition

Question 17

Identify the correct statement from the following —    

A. Wholesalers can directly resell products to manufacturers

B. Manufacturers can directly sell products to consumers

C. Agents must sell to wholesalers

D. Retailers must sell to wholesalers

Question 18

Identify the ODD one among the following pair of Demographic indicators —     

A. Migration and geographical distribution

B. Age and marital status

C. Income and monetary policies

D. Education and occupation

Question 19

Undifferentiated marketing has which of these market features?A. One product for all B. Common needs exist C. Only one marketing mix D. One target market  

A. A,B

B. A,B,C,D

C. A,B,C

D. Only B

Question 20

One of the disadvantages of licensing a brand is -     

A. Failure of positioning

B. Failure of brand

C. Lack of manufacturing control

D. Lack of authenticity

Question 21

Which is an example for Direct Marketing?    

A. Personal selling

B. Retailing

C. Test marketing

D. Telemarketing

Question 22

From the following, identify the reason for companies to enter international markets -    

A. Bored of domestic markets

B. Domestic markets are bored

C. International markets is more profitable

D. Domestic markets have matured

Question 23

Identify the correct set of characteristics of Marketing audit —    

A. Comprehensive, dynamic, independent

B. Comprehensive, interdependent, periodic

C. Comprehensive, independent, static

D. Independent, systematic, periodic

Question 24

Prem is a college going student. He is interested to buy a brand new motor-bike as a means of transport instead of using public vehicles to go to college. But, his conservative middle class parents are unwilling to buy him a bike because they want to save more for his future studies. Identify the personal factors in the above with regard to Prem’s need and his parent’s behaviour.   

A. Age and income

B. Income and family

C. Age and personality

D. Family and occupation

Question 25

Identify the correct sequence that leads to potential demand —   

A. Unlimited wants → Limited resources → desire and ability to buy → Demand

B. Needs → Desire and ability to buy → Wants → Demand

C. Needs → Wants → Desire and ability to buy → Demand

D. Limited resources → Desire & ability to buy→ readiness to spend → Demand

Question 26

Samarthan Groups is hiring people in its sales department. They want candidates who are willing to travel abroad and manage the foreign clients. But, most interviewed candidates were unwilling to travel. Samarthan Groups recently communicated to all its employees about the urgency to fill in the vacancies. The management received some potential candidates through employees’ contacts who were willing to travel. What is this type of recruitment source called as?   

A. Unsolicited applications

B. Recommended cases

C. Advertisement

D. Internal recruitment

Question 27

Bugsy Animations consistently used smiling creatures in its advertisements. Even if there was a picture of a monster or dinosaurs, they would be shown as smiling. What kind of ad appeal is Bugsy Animations using?   

A. Rational appeal

B. Positive emotional appeal

C. Moral appeal

D. Negative appeal

Question 28

Rafiq’s manufacturing agency suffered a loss due to excessive stock and hectic manufacturing schedules. Rafiq was determined to sell his products and that’s why he thought speeding up the manufacturing activities and having a huge stock will help him to get more sales. But, customers preferred competitor’s products. Rafiq realised his approach was wrong. By following which marketing concept, Rafiq’s agency resulted into loss?   

A. Selling concept

B. Product concept

C. Production concept

D. Marketing concept

Question 29

Mr. Gavin purchased a branded stereo system recently. But, this brand, he could not find in most electronic retail outlets. Then, in one particular electronic store he found this brand. He enquired there about where else this brand was available. He received a list in which it was mentioned the various locations about the brand’s availability. To Gavin’s surprise, he learnt that the brand was sold in several outlets. What kind of distribution strategy do you think the company owning this brand is following?    

A. Selective distribution

B. Exclusive distribution

C. Intensive distribution

D. Indirect distribution